|
Job Requirements
|
Meredith is one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith National Media Group features 23 subscription magazines – including Better Homes and Gardens, Family Circle, Ladies’ Home Journal, MORE, Parents, Fitness, ReadyMade and American Baby – and approximately 150 special interest publications.
The Research Manager provides research support for RFPs and daily requests for the advertising sales & marketing teams. This position serves as a key research contact for select magazine brands. The Research Manager retrieves & analyzes syndicated data for the purpose of advertising sales for both the magazine and their respective web sites’ selling efforts with a focus on telling the story rather than reporting numbers.
Essential Job Functions
40% -Addresses & responds to business operational needs by consistently evaluating current resources, systems & processes to identify barriers of efficient completion. Recommends & executes solutions.
35% -Maximizes internal partnerships & develops relationships w/ key sales contacts to share challenges & develop appropriate solutions. Shares relevant news at weekly sales meetings. 15% -Analyzes shifts & trends in competitive media environment. Monitors changes, trends and news in key competitive set.
10% -Works w/ Assoc. Research Director on projects relating to monthly market reporting, quarterly sales reviews, investor relations, etc.
Education:
Bachelor’s degree in a related field, or equivalent training and/or experience.
Experience:
3 to 5 years of experience working in print media
Specific Knowledge, Skills and Abilities:
Excellent command of syndicated media research resources (MRI, MARS, MMR, PIB, etc) to support the sales efforts for assigned magazine.
Strong verbal and written communication skills required.
Must be organized and detailed oriented.
Working knowledge of print advertising accountability tools (MRI Starch, Affinity VISTA) preferred.
Working knowledge of online syndicated research tools (Omniture, MRI Fusion, Crowd Science, @plan) preferred
Proficiency with MS Office; proficiency with New Age, PIB and ABC.
Salary commensurate with experience.
If interested, please send resume to: diane.terwilliger@meredith.com |
Leave a Reply
You must be logged in to post a comment.