Sr. Associate Manager, Media Planning & Development – EW.com October 20, 2010

Filed under: Jobs in NYC — sam roloff @ 8:24 pm

EW.com is looking for an energetic, experienced Sr Associate for our Sales Planning team. This person will be a key member of the EW.com sales planning group and will aide the Associate Director in rolling out new ad units and products for the site. Ideal Sr Associate candidates will have 2-3 years experience in digital sales planning and able to manage multiple tasks under tight deadlines.

In addition to the standard responsibilities (outlined below), the Sr Associate will be tasked with the following:

1) Serve as primary liaison with ad vendors to develop new ad units on EW.com
a) Sr Associate is expected to research and recommend 2 new ad units to launch on EW.com in 1H 2011.
b) Development will include working with Associate Director, vendor and ad ops to create ad specifications, writing business rules, gathering approvals for units, and developing pricing
c) Sr Associate will be responsible for managing materials and being primary point person for all sales reps on new units, including going out on sales calls as necessary to present to clients.
d) Sr Associate is also responsible for meeting with vendors on a regular basis to evaluate new opportunities as they come up and present them to the sales force

2) Support Sr Manager in new product development
a) Sr Associate will work with Sr Manager on select new products rolling out on EW.com.
i) Responsibilities include working with Sr Manager on pricing, business rules (as necessary) ad specifications and back end roll out of new products.

3) Serve as primary contact for EW.com Sales Planning when Sr Manager is out
a) Will be able to provide recommendations and decisions on any sales planning issues for associate planners or sales people in Sr. Manager’s absence.

4) Reporting back to Sr. Manager
a) Sr Associate will be responsible for reporting to Sr. Manager on a weekly basis on progress on the above as well as any new issues that have arisen amongst sales/sales planning group.

Standard Responsibilities:

• Work in partnership with the sales team to understand their client’s objectives and needs
• Understand site traffic patterns and the EW.com edit calendar to effectively put together media plans customized to each individual client
• Work closely with the category marketing managers to effectively integrate requested research and site specific data
into RFP responses
• Develop strategic media plans in response to all RFP’s.
• Serve as primary liaison between client and ad operations to ensure campaigns launch on time and deliver in full
• Coverage of sales representative’s accounts in manager’s absence
• Traffic necessary deal paperwork through internal channels (client services, ad operations, finance)
• Provide weekly reporting to Account Executives on all active campaigns
• Work closely with Account Executives to ensure accurate internal communication of all sold deals
• Thorough knowledge of site specifications for input onto agencies media plans and internal sales documents

To apply please use the following link:

http://jobs.brassring.com/1033/ASP/TG/cim_home.asp?partnerid=391&siteid=5161&Codes=NWES,120783BR


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