Position Title:
Research Director

Primary Purpose:
• Leading role in Research Department to strategize and create compelling MSLO and client brand stories for ad sales marketing efforts using the latest in research tools and trends.

Principal Duties and Responsibilities:

• Create strategic direction for research department to support ad sales marketing efforts across all platforms (print, digital, broadcast, mobile, social)
• Capitalize on the latest consumer research trends and industry changes to uncover the most compelling stories for MSLO
• Analyze syndicated data, proprietary data and consumer trend data to create sales presentation decks, sell sheets and collateral materials
• Conduct custom surveys/ studies for clients to assess efficacy of marketing partnerships
• Grow panel of MSLO consumers to use in surveys
• Manage day-to-day departmental communication with the sales/marketing teams
• Train/support colleagues in use/applications of software chosen for departmental use
• Investigate, identify and report on trends and industry changes to MSLO management team.
• Support Sales and Marketing in creating value added opportunities for advertising clients
• Manage staff of Associate Research Director, Research Associates and Analysts
Send resumes to: JRoth@marthastewart.com