Integrated Marketing Manager- Essence

– Conceptualize and write integrated marketing proposals based on advertiser objectives.
– Work closely with sales team to create strategies for winning key accounts
– Attend client calls with sales team to present marketing concepts
– Execute all advertiser marketing programs including execution of advertorials, gift-with-purchase, sweepstakes, events, online integration, editorial sponsorship, retail and sampling
– Work closely with Art Department on design, copy and production of advertorials and other collaterals
– Work closely with digital team to conceptualize and execute integrated online platforms
– Manage in-book promotional pages and retail programs
– Create sell sheets and sales deck for sales team
– Provide sponsor management support for signature ESSENCE events
– Explore partnership opportunities based on specific categories

Minimum 4 years marketing/advertising experience required. Reports into Integrated Marketing Director. Candidates must have working knowledge of digital marketing, strong business and promotional writing skills. Candidate must have a balance of strategic and creative ability, strong interpersonal and client skills and ability to juggle multiple projects simultaneously. Being a team player is a must. Must have working knowledge of research MRI and Starch. Must be proficient in Microsoft Outlook, Word, Excel, and PowerPoint for PC.

Contact Jason Kreuser at jason_kreuser@timeinc.com for more information.