Research Marketing Manager/Seventeen Magazine January 4, 2011
- MUST have strong knowledge of MRI and other syndicated resources
- Use primary, syndicated and third party research to create compelling sales points
- in letters, collateral materials, media kits, presentations, etc.
- Create/update presentations for individual clients, categories and Seventeen in general
- Function as principal liaison between Seventeen Sales and marketing Departments and Hearst Corporate Research to develop/review syndicated research requests and analyze/package runs
- Maintain and grow A-List online reader panel, working with Hearst Corporate Research to develop and conduct custom surveys on behalf of Seventeen and
- clients across categories
- Handle all elements of promotional e-blast programs
- Update online media kit
- Manage special projects as needed
Candidate must include salary requirements and send resume to apersichette@hearst.com.
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