Integrated Marketing Manager Maternity fill in – Entertainment Weekly January 12, 2011

Filed under: Jobs in NYC — sam roloff @ 6:27 pm


– Conceptualize and write integrated marketing proposals based on advertiser objectives.
– Work closely with sales team to create strategies for winning key accounts
– Execute all advertiser marketing programs including execution of advertorials, gift-with-purchase,
sweepstakes, events, online integration, editorial sponsorship, retail and sampling
– Work closely with Art Department on design, copy and production of advertorials and other collaterals
– Work closely with digital team to conceptualize and execute integrated online platforms
– Manage in-book promotional pages and retail programs
– Create sell sheets and sales deck for sales team
– Develop and execute added value programs

Minimum 4 yearsmarketing/advertising experience required. Candidates must have
working knowledge of digital marketing, strong business and promotional writing skills.
Candidate must have a balance of strategic and creative ability, strong interpersonal and client skills and ability to juggle multiple projects simultaneously.
Being a team player is a must. Must have working knowledge of research MRI and Starch. Must be proficient
in Microsoft Outlook, Word, Excel, and PowerPoint for PC.


Contact Jason Kreuser at jason_kreuser@timeinc.com for more information.


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