Description:

Account Executive
Job Description
Overview
The Forbes Media Account Executive is part of a team that works with Sales Directors and Sales Representatives to maximize revenue potential in the assigned region. The core function of the Account Executive is to service the sales effort through effective response to Forbes Media “client” requests which may be the result of direct interaction or as delivered by a teammate. The Account Executive is encouraged to develop external customer relationships with focus on the advertising agency media planning departments in an effort to enhance RFP acquisition. Specific responsibilities include:
• For RFP’s over $100K, the AE is responsible for coordinating the proposal process as follows:
o Enter proposal into Salesforce.com
o Review previous proposals sent to the client and their success rate
o With Sales Representative, develop specifications and proposal criteria
o Schedule and lead project kick-off meeting
o Check inventory availability
o Assemble work product from research and proposal team
o Develop preliminary pricing
o Review with Sales Representative
o Send to client
o Update Salesforce.com that proposal has been sent and expected decision date
• For RFP’s under $100K or <24 hours turnaround, the AE is responsible for preparing the proposal as follows:
o Enter proposal into Salesforce.com
o Review previous proposals sent to the client and their success rate
o With Sales Representative, develop specifications and proposal criteria
o Check inventory availability
o Coordinate with Market Research
o Develop preliminary pricing
o Review with Sales Representative
o Send to client (via MediaVisor or Atlas if appropriate)
o Update Salesforce.com that proposal has been sent and expected decision date
• Digital campaign order entry and campaign coordination.
o Recheck inventory availability
o Enter I/O received in Salesforce.com
o Enter into OES
o Once campaign is live, obtain screen shots and send to client
• Print campaign insertion order and positioning coordination.
o Check inventory availability
o Send request for positioning to advertising sales coordinator
o Interact with other AEs and sales representatives to resolve positioning conflicts and prioritization
o Circulate I/Os through production, accounting, and advertising sales coordinator
o Interface with sales representatives prior to issue close to update forecasts
• Digital campaign performance monitoring and proactive recommendation for enhancements.
o Monitor campaign delivery daily. Discuss delivery issues with Sales Rep and Ad Ops
o If reallocation is required, coordinate with Sales Rep for client approval
• Coordinate with Sales Rep to ensure that client contact information, call reporting, forecast, and insertion order status are up to date in Salesforce.com.
• Prior to a client meeting, analyze competitive spend via Magazine Radar and provide to Sales Rep. Regularly monitor competitive online sites for competitive spend.
• Under the direction of the Sales Rep, make prospecting calls to obtain client meetings.
• Provide administrative support to maximize the productivity of the Sales Rep as required.
• Active participation in advertising community clubs and organizations.
Required Skills:
• Effective communication skills; both written and verbal.
• Proficiency in all related computer programs including but not limited to PowerPoint, Sales Logix, Excel, OES and Mediavisor.
Required Experience:
• College graduate
Important Characteristics:
• Self confident and enthusiastic
• Creative and strategic
• Highly motivated and hard-working
• Collaborative and communal
Reporting Structure:
• The Account Executive reports to the Region Director with dotted line responsibility to assigned Sales Representatives.

State:

New York

City:

New York