Integrated Marketing Associate – People January 31, 2011

Filed under: Jobs in NYC — sam roloff @ 7:35 pm
The Integrated Marketing Associate will work with the Associate Director, Beauty Marketing and an Associate Integrated Marketing Manager to develop sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch –collaborating with both the print and online sales for the Beauty category. The position combines creative “big” idea/platform creation, partnership development, presentation skills as well as strong program execution.

Primary Responsibilities:
• Project Management: Responsible for managing the daily workflow process including prioritizing presentations, proposals, program and recap materials

• Program Execution: Manage specific brand marketing programs and custom opportunities for key clients including sweepstakes, sampling, retail events, and special events

• Promotional Page Development: Manage promotional pages and advertorials from start to finish, including: creating concepts, creating/following timelines, working with creative services to execute concepts and securing editorial and advertiser approvals

• Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, event and retail to maximize advertising revenue

• Presentation Writing: Work with multiple departments (i.e. strategic research department, creative services and events) to create /write compelling proposals, presentations, marketing concepts and/or positioning

• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

• Category Development: Support the Associate Director, Integrated Marketing in the development of category specific strategies including competitive landscape/sales opportunities

• Ongoing: Involvement in key initiatives beyond day-to-day responsibilities as assigned by Associate Integrated Marketing Manager, Associate Director, Integrated Marketing and Director

Qualifications:
• Bachelor’s degree required, minimum 3-4 years publishing experience, preferably in magazines, media planning or promotions.
• Ideal candidate must be highly proactive, able to manage a high volume of projects, detail and solution-oriented.
• Should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful.

• Must have experience in proposal writing


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