Marketing Manager, Subscriber Acquisitions
Time Inc. Consumer Marketing, Style and Entertainment Group
Love celebrities? Follow pop culture? Have a passion for shoes? If you are an innovative direct marketer, this key role in the fast-paced and innovative environment of the Style and Entertainment Group may be for you. The Marketing Manager, Subscriber Acquisitions will be responsible for developing and implementing strategic marketing initiatives to grow new subscriptions generated for iconic magazine brands, InStyle, Entertainment Weekly, Essence and People en Espanol across offline and online channels, including direct mail, brand websites, paid media, and email. A unique opportunity to own your own business, pitch your best ideas to senior management, and see those ideas realized. A two-person staff of experienced marketers will support you in your mission.

Key responsibilities:

Develop and execute on marketing plans across multiple channels that align with brand and corporate goals: develop offers and pricing, list/promotion/media plans and marketing creatives
Analyze marketing and business results to identify opportunities for growth and develop recommendations
Increase subscriber acquisition via online vehicles by working closely with brand Web teams; formulate plans to grow paid search and email
Manage 2-person team to maximize response and profitability for all acquisition channels
Develop and maintain budgets, including monthly financial reconciliations
Innovate, innovate, innovate!
Key Qualifications:

The ideal candidate will possess the following qualities:

Strategic and creative thinker
4+ years of consumer/direct marketing experience
Prior management experience
Excellent organizational skills with the ability to multi-task several priorities with strong attention to detail
Ability to communicate effectively and build relationships across diverse business and editorial groups
Ability to draw stories from data, and use that data to formulate marketing strategies
Self starter with high level of initiative
Must be extremely proficient in all Microsoft Office applications
Passionate about media and the Style and Entertainment Group brands
Time Inc. Consumer Marketing:

Time Inc. Consumer Marketing, the industry leader, is seeking innovative, results-oriented professionals to build and monetize consumer demand for the world’s most trusted content. Time Inc., a Time Warner company, is a world class branded content company, engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest consumer publisher. Time Inc. Consumer marketing builds on these brands’ connections with consumers across multiple platforms with an emphasis on innovation and results

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,122856BR