Research Manager – Martha Stewart March 4, 2011

Filed under: Jobs in NYC — sam roloff @ 11:35 pm

Encompasses but not limited to:
Develop well-written, research-based pitches for our media brands
Hands-on data generation using multiple research sources (predominantly syndicated audience data, but content and competitive media spend metrics as well) to help sales and marketing management guide strategic decision making Act as the main liaison with sales and marketing account reps to help them respond to RFPs and proactively develop proposals as well as to prepare for sales calls; be able to educate/guide marketing/sales on media research provided Manage syndicated research work flow and ensure projects are well executed and poised to positively impact business decisions and meet internal and external client objectives
Update and manage organization of research data by brand and by vehicle
Provide support and consultation to various MSLO departments including Sales, Marketing, Finance, Public Relations and Investor Relations

Qualifications:
Undergraduate degree required 4+ years of media research experience at either a media research company, publisher or advertising agency
Experience in multi-media audience analysis–any combination of print/digital/broadcast (e.g. MRI, JD Power, MARS, ABC, Halls, comScore, NetRatings, @Plan and Nielsen TV)
Must have a working familiarity with the following:
– Either New Age, IMS, MEMRI or Telmar AND comScore or Nielsen NetRatings AND Affinity Vista AND TNS

– Must possess strong math and strategic analytical skillsto see relationships across multiple sets and sources of data and understand how they apply to the brand(s). Excellent oral and written communication skills are essential in order to interact with internal contacts at all levels. Must be a strong writer who understands the nuances of grammar. This position is in a fast-paced, multi- platform/multi-brand environment and requires an analyst who can keep cool, take complete ownership of assigned projects and be self-motivated.

Can we direct candidates to the link below:
https://careers.mslo.com/Pages/Login.aspx?postid=131


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