Job Description
For over 25 years, Crain’s New York Business has been the premier source of local business news and information for New York City’s most influential business and political leaders.  Crain’s New York Business has a unique opportunity for a creative, experienced and strategic Audience Development Director. This position will develop, manage and execute audience development strategies across all business lines including print, digital, data and events to continue growing our audience and develop new audiences.  As a key member of the publication’s executive team, responsibilities would include:

• Developing traffic and  audience strategies to achieve desired scale and meet traffic and engagement  goals
• Marketing new paid products  across both vertical & horizontal industries
• Continuing to build Gen X/Y  audience across all content touch points
• Identifying key opportunities  to maximize subscription, membership and registration generating  efforts
• Developing and executing  promotional campaigns to further traffic and audience growth
• Keeping  abreast of digital media consumption and usage trends
• Understanding and capitalizing  on audience’s social media behavior
• Developing yearly circulation  goals, promotion plans and targets in coordination with the publisher
• Developing strategies based  on evaluation of promo and source analysis
• Developing and managing  audience development marketing budget
• Developing and executing all  promotion plan efforts around print and online, including web-based,  telemarketing, email and direct mail with continual use of analytics  and testing to maximize revenue
• Working  with design, tech, and product teams to develop effective messaging and  creative for email, landing pages, and registration flows
• Collaborating with marketing,  online, news and sales on new initiatives
• Coordinating ancillary  Audience Development efforts with editorial, marketing and web departments
• Liaison with corporate  Audience Development department on back office and fulfillment issues
• Leveraging eCommerce  opportunities via website, email, social media channel and search/external  sources
  

Job Requirements & Skills

• Bachelor’s degree
• We are looking for a talented audience development  professional with at least 5+ years B to B and/or consumer marketing  experience. Strong online marketing skills preferred.
• Must have excellent  organization skills and the ability to prioritize and manage multiple tasks  efficiently.
• Must be able to comfortably  and clearly articulate point of view in communications with the publisher and  publication staff, as well as bring new ideas and initiatives to the  table.
• Understanding of web  analytics and reporting conventions
• Frequent use of social and  mobile media
• Ability to integrate new  tools available to measure and drive audience  interaction
• Work well  cross-departmentally
• Preferred  candidate will have a solid understanding of ABC Audit and US Postal Service  requirements, advanced knowledge of Excel, working knowledge of Access, Google  Analytics, and other analysis tools
• Comfortable  with establishing rapport with prospective clients/audience members. Customer  focus.
  

Crain Communications Inc is one of the largest privately-owned business publishers in the US with over 28 different business, trade and consumer publications and websites within North America, Europe and Asia. We offer a competitive salary, a generous benefits package, profit sharing, and a friendly work environment.

To apply for this position, please email us at stexidor@crain.com <mailto:stexidor@crain.com>  and put CNYB ADD in the subject line.

We thank you for your interest in Crain Communications and invite you to visit our Web site, www.crain.com <http://www.crain.com>  as positions are updated regularly.

Crain Communications is an Equal Opportunity Employer.