Marketing Manager, Disney FamilyFun April 22, 2011

Filed under: Jobs in NYC — sam roloff @ 5:00 pm

Disney FamilyFun is published by Disney Publishing Worldwide. FamilyFun is the nation’s largest magazine targeting families with children under the age of 12, delivering a rate base of 2.1 million and an audience of 5.5 million. A trusted source for families, FamilyFunprovides real ideas for – and from – real families. FamilyFun’s lively and informative content focuses on making the most of family time together through travel, entertainment, cooking, crafts, learning at home and other family activities. FamilyFun’s portfolio of brands includes FamilyFun.com and FamilyFun apps.  For the past three years, Parents’ Choice Foundation selected FamilyFun as a Parents’ Choice Recommended magazine.

In addition, FamilyFun is part of the Disney Media Sales and Marketing Group, which represents Disney Channel, Disney XD, Disney Online, Radio Disney, and FamilyFun, and provides integrated marketing solutions for advertisers targeting kids and families. This powerful portfolio is unmatched in connecting with kids, tweens, moms and families.

Reports to: Director, Marketing, Disney FamilyFun

Position Located in: New York, NY

Responsibilities include:

· Provide guidance/leadership to promotion marketing team on the development of promotional programs and added value events
· Work with sales management, marketing, editorial and consumer marketing teams to identify new areas of growth for ad sales and develop marketing solutions to address these growth categories
· Manage the day-to-day workflow of the FamilyFun promotion marketing department, ensuring that projects are done on time, to the highest standards of quality and within budget
· Develop ideas and presentations for print-only, client-specific pitches
· Create ideas, tactics and deliverables for integrated pitches that include a print platform
· Execute and/or oversee the execution of sold-in print and integrated programs
· Build relationships with colleagues in Disney Media Group and across business units within The Walt Disney Company to leverage opportunities for ad sales marketing solutions
· Hire, train motivate, develop and retain promotion marketing staff
· Work with Director, Marketing  to manage marketing budgets
· Brainstorm marketing ideas (magazine-specific and cross-divisional)
· Accompany sales team as needed to present marketing proposals to clients
· Travel to work events as needed


Required Skills:

o Candidate must have a minimum of 5-6 years of marketing experience, working at a magazine or related industry

o Able to manage day-to-day workflow in a fast-paced department

o Strong marketing strategist and creative thinker

o Excellent written and oral communication skills

o Ability to communicate with, and meet with needs of, diverse stakeholders

o Strong leader who is a team player with a “roll-up-your-sleeves”, positive, energetic attitude

o Proficient with PowerPoint, Excel, Word, and Keynote

Send resumes to: Claudia.A.Dragun.-ND@disney.com


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