Senior Marketing Manager – Men’s Health and Women’s Health April 25, 2011

Filed under: Jobs in NYC — sam roloff @ 8:41 pm

Please have interested candidates apply directly to www.rodaleinc.com <outbind://1091/www.rodaleinc.com> .

Rodale is seeking a seasoned integrated marketing professional to work in our New York-based Marketing Department for Men’s Health and Women’s Health. The overall goal of the Senior Marketing Manager is to attract, maintain and increase both print and digital advertising revenue across a variety of categories for both brands. The position reports to the Executive Director, Marketing.

Responsibilities include:

– Developing client specific concepts and programs and/or marketing programs to drive incremental print, digital and/or sponsorship revenue – Writing all merchandising, marketing and category and sales materials for category specific clients – Acting as partner with designated sales reps to develop sales strategy and drive category growth – Meeting with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements – Spearheading the execution of all aspects of individual client programs (e.g. digital extensions, events, sponsorships, mailing, samplings, etc.) – Identifying and developing third party marketing partnership for the brands – Maintaining a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories – Preparing program summaries upon completion of executed activities – Working within established budget guidelines and managing costs for all projects

The ideal candidate will possess:

– College degree required – 6-8 years integrated industry or related experience – Proven ability to identify, develop, sell and execute results-oriented programs – Close attention to detail and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment – Strong written and verbal communication skills – Polished presentation skills – Awareness of current culture as it relates to the brands and relevant promotional opportunities – Excellent working knowledge of Excel, Word and PowerPoint and the Internet

We are proud to be an EEO/AA employer M/F/D/V.


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