Social Media Manager – Yoxi April 29, 2011

Filed under: Jobs in NYC — sam roloff @ 9:08 pm

Yoxi (pronounced YO-see) is an interactive competition platform that connects creative problem solvers, professional marketers, social entrepreneurs, and most importantly, a mainstream audience, through easy and fun ways to drive social change. Yoxi takes the core dynamics of reality game shows and applies them to real-world social issues.  Yoxi challenges passionate problem-solvers to deliver and find the best solution to a social issue and craft the most effective way of communicating this solution to the public at large.

Yoxi is looking to hire a Social Media Manager to help build the Yoxi movement online. This is a great position for an extroverted, motivated, and fun-loving person with a high degree of entrepreneurial spirit.

The Social Media Manager will be involved in sharing Yoxi’s story via a wide range of social media tools and platforms.  The ability to build relationships with a fast growing community passionate about making the world a better place through creative use of media and technology is key.

The ideal candidate enjoys making friends in both the digital and physical worlds as the Social Media Manager will be Tweeting everyday, sharing interesting finds on Yoxi’s Facebook page, making phone calls to facilitate new relationships, and ideally be the life of the party.

Qualifications:

-Must be a fast learner, team player and smart thinker

-A self started with a sense of humor and good judgement

-Must be the first to know about breaking news on TechCrunch and Mashable

-Detail oriented

-The ability to believe in your own potential to thrive in a fast-paced start-up environment, and agree with the Yoxi vision: changing the world should be fun!

Job Responsibilities:

Basic Social Media Practice

-Work with the Product development team (design/tech) to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date

-Manage social media campaigns and day-to-day activities. Duties include online advocacy, light writing to assist editorial, community-outreach efforts, promotions, etc.

-Manage Yoxi’s presence in social networking sites including Facebook, Twitter, Youtube, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed

Strategic Development and Community Building Program

-With strategic guidance, develop a comprehensive digital (social) media strategy to inform a range of programs to build a sustainable audience

-Effectively develop and implement such programs to boost visibility and engagement for Yoxi to:

  1. Grow a large audience
  2. Find more channels to distribute content
  3. Find more organizations to partner with for recruitment of teams, experts, and judges
  4. Find candidates to curate topics and contribute content
  5. Identify power users and loyal followers and forge collaborative relationships

-Collaborate on programming and planning of regular events, and coordinate key attendees to build the community

Analysis and R&D

-Monitor and analyze audience engagement patterns through all channels: website, social media outlets, PR outreach

-Frequently update team members on social media best practice so the entire team can integrate social media communication into daily practice

-Measure the impact of social media on community engagement

-Monitor trends and identify appropriate social media tools and applications.

-Experiment with new and alternative ways to utilize social media tools and events.

-Regularly share insights gained from social media monitoring with Editorial and Video to help them evolve their communication and programming strategies.

Please send your resume and cover letter to jobs@yoxi.tv and include Social Media Manager in the subject line

*Compensation commensurate with experience

* Compensation includes benefits package


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