Integrated Marketing Manager – Woman’s Day May 12, 2011

Filed under: Jobs in NYC — sam roloff @ 6:31 pm

Woman’s Day Magazine has an opportunity for an Integrated Marketing Manager.

The Integrated Marketing Manager is responsible for conceptualization and writing of integrated marketing proposals (print, digital, mobile and social media) and working closely with sales and marketing to create compelling programs for select advertising accounts. The position reports to the Marketing Director.

Responsibilities:

· Strategize, create and write integrated marketing proposals for select accounts.

· Conceptualize and develop advertiser-specific marketing platforms, such as in-book programs/advertorials, online/digital campaigns and customized events.

· Manage added-value program execution, including but not limited to: advertorials, digital programs, sweepstakes, sampling, events, etc.

· Attend sales calls with sales staff to present programs.

Required Skills:

· Strong creative skills and experience in developing compelling integrated marketing programs; strong copywriting skills preferred.

· Highly pro-active and solution-oriented, a team player and self-starter.

· Ability to work in a fast paced environment and handle multiple projects.

· Strong presentation skills (verbal, written).

· Strong computer skills (PowerPoint, Word, Excel).

Required Experience:

Bachelor’s degree required. 3-5 years marketing experience in media, including print and digital.

Our organization offers a competitive salary, comprehensive benefits package and an opportunity for advancement.  Please e-mail resume with cover letter, including salary requirements, to careers1@hfmus.com.  We will contact only those candidates whose experience matches our needs.  No phone calls please. EEO


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