Associate Marketing Director, Smithsonian Media May 16, 2011

Filed under: Jobs in NYC — sam roloff @ 8:11 pm

Smithsonian Media seeks an Associate Marketing Director in our Grand Central location to create marketing programs and materials that will gain new and grow existing advertising business for all of Smithsonian Media’s assets. Smithsonian Media is comprised of the advertising-related business of Smithsonian Enterprises, including Smithsonian, Air & Space and goSmithsonian magazines; Smithsonian.com Smithsonianmag.com, Airspacemag.com, gosmithsonian.com and Smithsonian Channel websites as well as Smithsonian Channel television advertising sales.  In addition, includes current and future custom and annuity programs and promotional events such as Museum Day.

Responsibilities Include:

· Develop marketing programs that will gain new business and grow existing accounts for all of Smithsonian Media’s assets including writing proposals and presentations.

· Manage RFP process for all merchandising/program requests within assigned categories and oversee those developed by the Marketing Managers for other categories.

· Work with Marketing Manager on all category development strategies and materials.

· Create sales materials that support brand positioning, marketing programs and merchandising initiatives.

· Supervise Marketing Manager and Promotion Coordinator and help to manage workflow and provide day-to-day support.

· Develop and execute special advertising sections for the categories/target accounts.

· Leverage existing Smithsonian assets (i.e. National Zoo, Air & Space, etc.) to create integrated marketing programs

· Oversee execution of merchandising added-value programs for advertisers within designated categories. Promotion Manager and Marketing Coordinator to provide assistance as needed.

Education and Experience:

Bachelor’s degree (BA) from a four year college or university and 5 to 7 years experience in media marketing/advertising.

· Specific knowledge and understanding of marketing.

· Knowledge of the magazine sales process

· Solid experience developing sales promotion materials

· Ability to juggle multiple projects with a high degree of accuracy and follow through

· Excellent communication skills

· Proven track record of creative and effective marketing strategy.

To apply, please email resume and cover letter, including current salary, to sbvcareers@si.edu. (Please include job title in subject line)

Application materials received without salary information will not be considered.

No phone calls, please.

Local Candidates only. Relocation expenses are not paid.

Final candidate selection will be subject to the applicant’s successful completion of a pre-employment background check and subsequent background investigation.

Applicants are asked to complete and forward an optional Applicant Survey form available at http://www.sihr.si.edu/Forms/Applicant_Survey_Form.PDF.

EOE.


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