Associate Director, Integrated Marketing–Allure May 19, 2011
Condé Nast is seeking a creative and talented Associate Director, Integrated Marketing for Allure who will play a key role in creating and executing marketing programs for the Allure brand including sales and marketing materials (sell sheets, presentations, etc.) and customized client marketing programs.
Responsibilities include:
· Participate in creative strategy meetings with sales and marketing management
· Conceptualize and develop added-value and revenue generating programs including multi-platform marketing programs, promotional partnerships, advertorial sections, and advertiser events
· Collaborate with sales staff to design and customize client-specific presentations
· Present existing marketing programs and customized concepts at client meetings and on calls with the sales staff
· Manage and execute all elements of activated marketing programs
· Execute large-scale programs and events
· Manage, analyze and package research data to support and augment advertising sales, document print and digital advertising effectiveness and provide strategic marketing research insights
· Work closely with the management team to develop sales strategies for key areas of business
· Create/update presentations, sell sheets, mailers and other tools to support advertising sales efforts across a variety of categories
Qualifications:
· 5+ years magazine marketing experience
· Creative thinker with excellent strategizing skills
· Superior writing and editing skills
· Strong communication and presentation skills
· Experience with multi-platform marketing programs that include print, digital, event, promotional, and retail extensions
· Experience with the Beauty industry is preferred
Please email resumes to Christina_Parabak@condenast.com <mailto:Christina_Parabak@condenast.com>
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