Innovative thinker? Digital expert? Hearst Digital Media is looking for a dynamic, creative professional to join our superstar sales and marketing team. This is an opportunity to develop and define the products we sell and implement, and to join a passionate team in taking our business to the next level.

The Digital Ad Product Development manager will:

Job Description:

• Identify new advertising products: Identify Hearst needs and working with vendors to implement—or create—new solutions that meet advertising/marketing needs
• Implement new advertising products: Work with the vendor, marketing, advertising, production, editorial to make sure products are vetted, tested, and will perform
• Manage existing vendor relationships: Oversee pricing and legal review; update team regarding technology and staffing updates; field questions; report on best practices and case studies
• Know the marketplace: know what new technology is being implemented on competitor sites; know about new vendors and technology before the competition
• Create and maintain advertising product guidelines: Create a detailed and easy-to-follow set of requirements that explain how advertising products are implemented (who to work with, assets required, FAQs)
• Manage marketing requirements for editorial products: Take a seat at the table during site redesigns, and tool builds to determine how adverting/marketing can leverage the platform
• Know what works: Establish product performance metrics and success benchmarks for each metric
• Demonstrate new opportunities: Perform product demos to internal team & customers
• Be the go-to expert: Establish role cross-functionally as go-to resource for all new and existing ad products (e.g. what, where, how, how much, how often, etc)

Required Skills:

• 4-6 years experience in the digital space (client, agency, media publisher)
• Bachelor’s Degree
• Product or project management experience, responsible for the oversight and implementation of new products or projects
• Entrepreneurial drive and total accountability
• Digital media and technology whiz
• Superior organization and communication