PureWow Digital Marketing/Subscriber Acquisition Manager June 13, 2011
PureWow is a free daily lifestyle email publication for sophisticated, influential women backed by the Pilot Group who developed successful email publications including: Daily Candy, Thrillist and Tasting Table.
We are seeking a Digital Marketing/Subscriber Acquisition Manager with a strong understanding of the digital marketing world, a hunger to succeed in a growing start-up environment, and superior analytical skills, we want to hear from you.
Primary Responsibilities Include:
– Creation, development and management of the Subscriber Acquisition Program including:
* Sourcing, engaging and executing Marketing Partnerships
* Creation of partnership and campaign ads
* Sourcing, engaging and executing Paid Partnerships
* Sourcing, engaging and executing Sweepstakes Promotions
* Creation and management of Facebook Ads and Google Adwords campaigns
* Creation and execution of all Subscriber Acquisition Promotions
Acquisition * Retention * Email Marketing * Promotions * Interactive Marketing * Forecasting * Partner Development * Customer Engagement * Relationship Management * Social Media
– Maintaining and updating the Subscription Growth Plan for each edition
– Analyzing subscriber engagement data
– Management of the Subscriber Acquisition Reporting Structure
To be clear, this is not primarily a social media position, it is however primarily a subscriber acquisition role.
The ideal candidate will have:
• BA/BS degree or equivalent
• Minimum of 3 years digital marketing experience
• Great with computers (Mac experience preferred), including word processing (Google Docs and/or Word), spreadsheets (Google Docs and/or Excel), and general internet savvy
• Strong communication skills
Location: New York City
Compensation: Competitive salary; benefits
If you are interested in successfully growing with a fun, dynamic, and creative team in an environment with a lot of upside potential, please send your résumé in an email to courtney@purewow.com with “Marketing/Subscriber Acquisition Manager” in the subject line.
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