PureWow Digital Marketing/Subscriber Acquisition Manager June 13, 2011

Filed under: Jobs in NYC — sam roloff @ 9:29 pm

PureWow is a free daily lifestyle email publication for sophisticated, influential women backed by the Pilot Group who developed successful email publications including: Daily Candy, Thrillist and Tasting Table.

We are seeking a Digital Marketing/Subscriber Acquisition Manager with a strong understanding of the digital marketing world, a hunger to succeed in a growing start-up environment, and superior analytical skills, we want to hear from you.

Primary Responsibilities Include:

– Creation, development and management of the Subscriber Acquisition Program including:

* Sourcing, engaging and executing Marketing Partnerships

* Creation of partnership and campaign ads

* Sourcing, engaging and executing Paid Partnerships

* Sourcing, engaging and executing Sweepstakes Promotions

* Creation and management of Facebook Ads and Google Adwords campaigns

* Creation and execution of all Subscriber Acquisition Promotions

Acquisition * Retention * Email Marketing * Promotions * Interactive Marketing * Forecasting * Partner Development * Customer Engagement * Relationship Management * Social Media

– Maintaining and updating the Subscription Growth Plan for each edition

– Analyzing subscriber engagement data

– Management of the Subscriber Acquisition Reporting Structure

To be clear, this is not primarily a social media position, it is however primarily a subscriber acquisition role.

The ideal candidate will have:

BA/BS degree or equivalent

Minimum of 3 years digital marketing experience

Great with computers (Mac experience preferred), including word processing (Google Docs and/or Word), spreadsheets (Google Docs and/or Excel), and general internet savvy

Strong communication skills

Location: New York City

Compensation: Competitive salary; benefits

If you are interested in successfully growing with a fun, dynamic, and creative team in an environment with a lot of upside potential, please send your résumé in an email to courtney@purewow.com with “Marketing/Subscriber Acquisition Manager” in the subject line.


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