Manager, Integrated Marketing June 17, 2011

Filed under: Jobs in NYC — sam roloff @ 7:55 pm

All You, the award winning brand for the everyday, value-driven woman is seeking an enthusiastic and creative Integrated Marketing Manager.

The Integrated Marketing Manager will work directly with 2 – 3 integrated account managers on a variety of accounts, and will be responsible for developing, managing and executing multi-platform proposal requests and custom programs.  In addition, this role will be responsible for overseeing ALL YOU’s added value programs and strategy.  The Manager will report directly to Associate Director, Integrated Marketing.

Responsibilities:

Act as sales development lead for 2 – 3 Integrated Account Managers

Conceptualize creative integrated marketing solutions and added-value programs that provide advertisers with return on objective. These programs may include custom print, online, promotional and/or research components

Write compelling, well-thought-out proposals for a broad variety of advertisers that effectively communicate program concepts and requirements

Attend client sales calls to present integrated marketing programs

Execute programs once they are activated, ensuring the client’s brand, the ALL YOU brand and the program are properly represented

Act as liaison between internal departments and vendors to develop and execute programs

Conceptualize, communicate and fulfill added value programs, promotions and research


Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing programs


Qualifications:

Candidate must be an enthusiastic creative thinker and team player with a solid knowledge of marketing and the media business.
Must be resourceful, proactive, detail-oriented and able to thrive in a fast-paced environment
Strong written, verbal and organizational skills
Bachelor’s degree required
5 years marketing experience, preferably in media/advertising
Computer skills including PowerPoint, Word and Excel
Event experience a plus, but not required

Please send all resumes to christine_powell@timeinc.com


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