Marketing Manager – Forbes Media June 21, 2011

Filed under: Jobs in NYC — sam roloff @ 3:56 pm

Do you want to develop breakthrough ideas for clients that are at the center of authoritative journalism and social media? Are you driven to execute customized programs that meet client objectives that drive direct revenue and program renewals? Forbes is at the forefront of delivering authoritative business insights through our new, open social journalism platform that enables journalists, consumers and marketers to share their voice and engage in a more interactive way. The Client Marketing Manager position will be the catalyst for driving top line growth for clients in key categories such as technology, autos, luxury/lifestyle and financial services. By putting authoritative journalism at the center of social media, Forbes tells the stories of the world’s most impactful business people.

Major Responsibilities
The successful candidate for this position will be responsible for the development of strategic and innovative advertising solutions, sales collateral and customer-centric marketing programs for the Financial Services category.
• Acting as the liaison between sales and marketing, creating innovative marketing solutions for the financial services category
• Development of fully integrated custom programs and big ideas for clients, on both a reactive and proactive basis. It is important that ideas and solutions can come from anywhere, both inside and outside of Forbes and this position will be a conduit for the successful development and execution of big ideas for clients.
• Provide deep category insights to product and editorial teams to create innovative products and successful integrated client solutions, acting as a subject matter expert
• Leveraging strong marketing expertise, creativity and strategic vision, this role will drive direct advertising revenue by creating compelling value propositions and communicating persuasive stories to the Forbes sales force and our marketing clients through engaging sales materials.

Required Experience
• 5 + years experience in brand or client marketing roles, within strong, well-recognized organizations
• Digital experience necessary, print experience a plus
• 3+ or more years of proactive, successful strategy, marketing and/or sales experience in the Financial Services industry
• Process oriented person who can has developed efficient go to market practices that have resulted in operational and revenue wins for the company.
•• Skilled storyteller with experience communicating the benefit of marketing strategies to large brands, with a history of direct client/agency experience
• Passionate self-starter, capable of leading the Financial Services category in highly dynamic, rapidly changing environment


Please send resumes to: JTyrrell@forbes.com


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