The Associate Director will develop sales, marketing and promotional strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and StyleWatch –collaborating with both the print and online sales teams for the Entertainment, Fashion and Retail categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills as well as strong program execution.

Primary Responsibilities:

• Category development: Work with Senior Director on development of category-specific strategies including competitive landscape/sales opportunities

• Presentation development and execution: Work with various departments (i.e. strategic research department, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

• Industry relationships: Work with the studios, networks and labels on brand and advertiser initiatives

• Entertainment: Work with major award show organizations (i.e. GRAMMY/SAG), film festival sponsorships, music and film events

• Client Meetings: Accompany sales reps on sales calls to present marketing platforms and client-specific opportunities

• Program Management: Responsible for creating and managing category programs

• Manage Integrated Marketing Associate

Qualifications:
• Bachelor’s degree required, minimum 8-9 years marketing experience, preferably in media/advertising.
• Knowledge of the Entertainment category and relationships preferred
• Team player, self-starter who is also extremely innovative, professional and resourceful
• Ideal candidate must be highly proactive and solution-oriented
• Must have strong creative skills and extensive experience in developing compelling integrated marketing programs
• Must be proficient in PowerPoint, Word and Excel



Contact randi_weintraub@timeinc.com for more information.