Lead the effort to develop sales and marketing communications at InStyle. The range of this works extends from branding statements to category presentations on to custom materials for specific accounts, trade events, etc., and includes all platforms, print and digital.

Interpret syndicated research and apply it to the selling front line. This includes MRI, MRI AdMeasure, ABC, MMR, Magazine Radar, Hall’s, PIB, comScore, @plan, and more. The position educates the broader team on research basics and develops the most compelling sales stories from these sources.

Work with corporate research team to develop primary research studies, accessing InStyle’s Trendsetter panel and other channels.

Develop competitive reporting and analysis for the Publisher and sales management. As data becomes available from PIB, Magazine Radar, MIN and other sources, the Marketing Director provides rapid insights to gauge sales performance.

Help integrated and digital marketing teams position the brand and their programs. The Marketing Director helps these staff members depict the broader context into which their programs fit.

Co-supervise Associate Manager.

Uncover and present news we can use. The Marketing Director mines the leading publications, sites and blogs for ‘news of the world’ that can have direct applicability on calls or be helpful as general background (e.g., retail sales trends, new technology affecting fashion, beauty or retail).

Build the competitive tool kit. Periodically, provide deeper dives into important competitors of InStyle, defining an overall point of view and well as usable info-bytes for a call.

Collaborate with the design department. InStyle puts an emphasis on a defined visual aesthetic. The Marketing Director works with the Creative Services team to ensure that this is carried forward in all presentations and materials.

Beyond ad sales and marketing, interact with a wide variety of individuals and disciplines who work on the InStyle brand, from editorial to consumer marketing to public relations.

Qualifications

• 7+ years of directly related media marketing experience, including presentation development, research, brand strategy
• Meaningful experience in developing a staff
• Exceptional writing skills
• Extensive knowledge of and comfort with print and digital audience measurement services
• Portolio of highly original, clear, compelling communications
• A mix of creativity, analysis and strategy
• Ability to juggle a wide-ranging and large workload under frequently tight deadlines
• A love of teamwork and a desire to contribute to a positive, enjoyable work culture
• Proficiency in powerpoint and excel


Contact randi_weintraub@timeinc.com for more information.