Senior Digital Marketing Associate – People.com July 21, 2011
Red Carpet. Sexiest Man Alive. World’s Most Beautiful. These are just a few of the iconic franchises that define PEOPLE and attract advertisers and consumers to engage with the brand. Representing a diverse portfolio of products and platforms including PEOPLE.com, PEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV, mobile, iPhone and social media platforms, the PEOPLE Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.
Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of custom digital advertising solutions that support advertiser objectives and enhance audience value across the PEOPLE Digital Group. Lead in post-sale management of custom solutions, report to and work hand in hand with Digital Marketing Manager on development and reporting on custom digital marketing solutions.
Key Responsibilities:
- Support manager in development of pre-sale pitches and proposals within assigned categories. Also includes working independently on proposals with Managers guidance to meet demand, as needed
- Lead in post-sale build and management of all custom digital advertiser campaigns with edit, product, legal and vendor partners
- Work closely with Ad Operations to successfully traffic, launch, track and manage custom digital executions
- Along with Manager, serve as product marketing expert for assigned specials – work with Digital Marketing Management to refresh and develop marketing materials as needed
- Support manager in identifying and developing new category specific needs that leverage internal product, edit and external vendor capabilities
- Support manager in ongoing competitive site analysis and quarterly capability reviews — ad sizes, custom opps, new content areas
- Attend and represent team at internal and external meetings
- Develop case studies/recaps as needed
Specific Attributes:
- At least 4 years of successful digital marketing and sales/support experience
- Strong understanding of digital production including:
- Comprehensive knowledge of various online advertising platforms, creative executions and adserving technologies
- Comprehensive knowledge of various online advertising platforms, creative executions and adserving technologies
- Creative and strategic thinker
- Excellent proposal and written communication skills
- Excellent interpersonal skills; able to navigate matrixed environment
- Strong presentation skills; comfortable presenting to internally to small and large groups
- Highly detail-oriented
- Flexible and able to adapt to change within newly evolving group
- Able to juggle and prioritize multiple projects
- Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
- Strong time management and organizational skills
- Must be proficient in PowerPoint, Word and Excel
- Integrated marketing experience a plus
To apply, please use the following link:
http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes= NWOM,125799BR
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