Senior Digital Marketing Associate – People.com July 21, 2011

Filed under: Jobs in NYC — sam roloff @ 4:26 am

Red Carpet. Sexiest Man Alive. World’s Most Beautiful. These are just a few of the iconic franchises that define PEOPLE and attract advertisers and consumers to engage with the brand.  Representing a diverse portfolio of products and platforms including PEOPLE.com, PEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV, mobile, iPhone and social media platforms, the PEOPLE Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of custom digital advertising solutions that support advertiser objectives and enhance audience value across the PEOPLE Digital Group. Lead in post-sale management of custom solutions, report to and work hand in hand with Digital Marketing Manager on development and reporting on custom digital marketing solutions.

Key Responsibilities:

  • Support manager in development of pre-sale pitches and proposals within assigned categories. Also includes working independently on proposals with Managers guidance to meet demand, as needed
  • Lead in post-sale build and management of all custom digital advertiser campaigns with edit, product, legal and vendor partners
  • Work closely with Ad Operations to successfully traffic, launch, track and manage custom digital executions
  • Along with Manager, serve as product marketing expert for assigned specials – work with Digital Marketing Management to refresh and develop marketing materials as needed
  • Support manager in identifying and developing new category specific needs that leverage internal product, edit and external vendor capabilities
  • Support manager in ongoing competitive site analysis and quarterly capability reviews — ad sizes, custom opps, new content areas
  • Attend and represent team at internal and external meetings
  • Develop case studies/recaps as needed


Specific Attributes:

  • At least 4 years of successful digital marketing and sales/support experience
  • Strong understanding of digital production including:

    • Comprehensive knowledge of various online advertising platforms, creative executions and adserving technologies
  • Creative and strategic thinker
  • Excellent proposal and written communication skills
  • Excellent interpersonal skills; able to navigate matrixed environment
  • Strong presentation skills; comfortable presenting to internally to small and large groups
  • Highly detail-oriented
  • Flexible and able to adapt to change within newly evolving group
  • Able to juggle and prioritize multiple projects
  • Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
  • Strong time management and organizational skills
  • Must be proficient in PowerPoint, Word and Excel
  • Integrated marketing experience a plus

To apply, please use the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes= NWOM,125799BR


Leave a Reply

You must be logged in to post a comment.