Principal Duties and Responsibilities

•  Develop, write, deploy and recap surveys deployed to MSLO panel members to gain insights on ad
effectiveness, MSLO media property usage, consumer trends, panel recruitment, etc.

•  Manage the branding, recruitment and retention of the MSLO reader, user and viewer panels

•  Search for and comb through large amounts of consumer insight data in the development of insight-

based sales pitches category/content 101’s and category expertise

•  Develop strategic, research-based sales pitches using survey results, consumer insights and
syndicated research

•  Work with Sales, Sales Development & Platform Specialists on client-facing and brand/category-
specific research initiatives

•  Update MSLO research data with external sources (e.g., media listings) and internal sources (e.g.,
intranet organization and sales collateral)

Qualifications
•  Undergraduate degree required
•  2+ years of media research experience at either a media research company, publisher or ad agency                                                       •  Experience writing surveys, use of skip-logic, uploading questions into survey software (such as
Zoomerang) as well as an understanding of various deployment strategies                                                                                                   •  Very comfortable with online searches for information, data, trends, etc.

•  The ability to comb through survey results and large amounts of consumer insight data in the
development of survey recaps and insight-based sales pitches

• Excellent oral and written communication skills in order to interact with internal contacts at all levels as
well as to develop communications with MSLO media fans and panel members; must be a strong
writer who understands the nuances of grammar

•  Must be someone who is outgoing and assertive, can take complete ownership of his/her role on a
project while being highly organized, detail-oriented and self-motivated

• This position is in a fast-paced, multi- platform/multi-brand environment and requires someone who
can manage/prioritize multiple assignments, take complete ownership of assigned projects and be
self-motivated

• An understanding of the uses of syndicated research is preferred

Send resumes to: jroth@marthastewart.com