Marketing & Ad Sales Manager, Licensing and Syndication August 5, 2011
Manage the process to support licensees in developing advertising and marketing sales strategies in keeping with worldwide brand attributes and local conditions:
• Serve as a key point of contact for licensees, international traffic sales agencies and internal brands on marketing and sales matters
o Manage regular communication, including requests for special advertising opportunities and their approvals, between the traffic agencies and the internal brands
o Review media kits, sales presentations and creative ad units and provide guidance and/or review with internal brands for edits and/or approvals
• Develop recommendations on brand positioning, promotion and pricing given specific conditions/history of the local markets
• Create and edit marketing and promotional materials as well as press releases and media kits on an ongoing basis and coordinate necessary approvals
• Opine on licensee contracts, obligations and legal rights to ensure compliance with contracts
• Prepare management team for in-market sales calls and presentations with agencies and clients
• Develop and facilitate marketing and sales presentations for licensees and brands at Annual Business Meetings and training sessions
Support and help develop emerging traffic business as needed, to include:
• Review and ensure appropriate approvals for ads running on participating websites
• Continually reevaluate forecasts and make recommendations on opportunities for sales growth
• Help set agenda and conduct bi-weekly meetings with traffic partners
Job Requirements
– BA/BS with 4 years of solid prior marketing and/or sales experience
– Keen attention to detail abilities
– Persistence and follow-through, especially under tight time constraints
– Excellent oral and written communications skills
– Comfort interacting with and influencing senior executives and high-profile edit talent
– Demonstrated international interest (language, study abroad, other)
– Highly organized, flexible and adaptable to rapidly changing priorities/requests
– Team player who can pitch in as needed
Please send all resumes to christine_powell@timeinc.com
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