Integrated Marketing Manager – EBONY and Jet August 6, 2011
Integrated Marketing Manager
(Position is based in the JPC Chicago Office)
Primary Responsibilities
Execute advertising category and project-specific initiatives, including but not limited to: advertorials, consumer events, merchandising, promotional programs, online and social media efforts for EBONY and JET.
· Develop effective and creative ways to execute programs for specific categories and advertising accounts
· Works closely with the Detroit and Atlanta sales team to develop fully integrated marketing programs
· Interpret syndicated and qualitative research and apply consumer insights to proposals and presentations (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc.)
· Category development and execution– develop specific strategies for key advertising categories
· Excellent marketing proposal writing skills
· Recommend creative integrated ideas that leverages EBONY’s and JET’s core strengths and meet clients’ objectives and goals
· Ensure marketing programs are within designated budgets and are aligned with the client’s goals
· Attend client sales meetings and presentations as needed
· Strong presenter of materials and information
· Able to give clear direction to a creative team and provide succinct feedback
· Assists sales staff in identifying appropriate client merchandising opportunities
· Research competitor programs and events
· Seek prospective new marketing program opportunities nationwide
· Generate leads for partnerships and develop new business relationships
· Highly organized and detailed-oriented
· Position reports to the Integrated Marketing Director
· Has no supervisory responsibilities
Ideal Candidate Qualifications
· Ideal candidate has 5-7 years of advertising or marketing experience
· Must have a minimum of 5 years experience in at least two of four integrated skills
· Digital
· Mobile or Social Media
· Promotions, Events, Sponsorships
· Worked at a major media company, advertising agency or held a marketing role at a company in a fast paced work environment
· Must be inquisitive and posses a problem-solving, can do spirit
· Proficiency in Microsoft Word, Excel and PowerPoint
· Extremely proactive
· Must have worked at a multicultural title, worked on a multicultural marketing assignment or demonstrates a great passion for Johnson Publishing Company brands
· Team oriented, high energy and enthusiastic contributor with respect for corporate DNA
· Impeccable work ethic
All applicants should apply at careers@johnsonpublishing.com
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