Integrated Marketing Manager
(Position is based in the JPC New York Office)

Primary Responsibilities

Execute advertising category and project-specific initiatives, including but not limited to: advertorials, consumer events, merchandising, promotional programs, online and social media efforts for EBONY and JET.

· Develop effective and creative ways to execute programs for specific categories and advertising accounts

· Works closely with the Detroit and Atlanta sales team to develop fully integrated marketing programs

· Interpret syndicated and qualitative research and apply consumer insights to proposals and presentations (MRI, Mars, Halls, Starch, NetRatings, GoogleWorks, JD Power, etc.)

· Category development and execution– develop specific strategies for key advertising categories

· Excellent marketing proposal writing skills

· Recommend creative integrated ideas that leverages EBONY’s and JET’s core strengths and meet clients’ objectives and goals

· Ensure marketing programs are within designated budgets and are aligned with the client’s goals

· Attend client sales meetings and presentations as needed

· Strong presenter of materials and information

· Able to give clear direction to a creative team and provide succinct feedback

· Assists sales staff in identifying appropriate client merchandising opportunities

· Research competitor programs and events

· Seek prospective new marketing program opportunities nationwide

· Generate leads for partnerships and develop new business relationships

· Highly organized and detailed-oriented

· Position reports to the Integrated Marketing Director

· Has no supervisory responsibilities

Ideal Candidate Qualifications

· Ideal candidate has 5-7 years of advertising or marketing experience

· Must have a minimum of 5 years experience in at least two of four integrated skills

· Print

· Digital

· Mobile or Social Media

· Promotions, Events, Sponsorships

· Worked at a major media company, advertising agency or held a marketing role at a company in a fast paced work environment

· Must be inquisitive and posses a problem-solving, can do spirit

· Extremely proactive

· Proficiency in Microsoft Word, Excel and PowerPoint

· Must have worked at a multicultural title, worked on a multicultural marketing assignment or demonstrates a great passion for Johnson Publishing Company brands

· Team oriented, high energy and enthusiastic contributor with respect for corporate DNA

· Impeccable work ethic

All applicants should apply at careers@johnsonpublishing.com