Senior Associate, Integrated Marketing – People August 25, 2011

Filed under: Jobs in NYC — sam roloff @ 8:12 pm

Time Inc., a Time Warner company, is a world class print and digital content company, investing in the future and engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the countrys largest magazine media company. Each month, one out of every two American adults reads a Time Inc. magazine, and one out of every five who are online visits a company web site (more than 50 million monthly unique visitors). Time Inc.s popular brands and successful franchises extend to online, mobile and digital reading devices, television, events and branded products.

Role Description: The Senior Associate, Integrated Marketing plays an integral role in developing the sales, marketing and promotions strategies for the PEOPLE Group including PEOPLE, PEOPLE.com and Style Watch. The Senior Associate will collaborate with both the print and online sales for select advertising categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills as well as strong program execution.

Primary Responsibilities:
• Idea Generation and Program Development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, event and retail to maximize advertising revenue

• Presentation Writing: Work with multiple departments (i.e. strategic research department, creative services and events) to create /write compelling proposals, presentations, marketing concepts and/or positioning

• Project Management: Responsible for managing the daily workflow process including the prioritizing of presentations, proposals, program and recap materials

• Program Execution: Manage specific brand marketing programs and custom opportunities for key clients including sweepstakes, retail promotions, special events,

• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

• Category Development: Support the Integrated Marketing Manager in the development of category specific strategies including competitive landscape/sales opportunities

• Ongoing: Involvement in key initiatives beyond day-to-day responsibilities as assigned by Integrated Marketing Manager and Director.

Qualifications:
• Bachelor’s degree required, minimum 4-5 years publishing experience, preferably in magazines, media planning or promotions.
• Should be a team player, self-starter who is also extremely innovative, creative, professional and resourceful.
• Ideal candidate must be highly proactive, detail and solution-oriented.
• Must have experience in proposal writing

Please apply using the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,126592BR


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