MNI (Media Networks, Inc.), a Time Inc. company and leader in targeted advertising in magazines and online, is looking for an outstanding individual who will be responsible for the effective performance of MNI Digital campaigns through advertising delivery metrics and measurement tools. Through in-depth knowledge of third party ad serving technology, the analyst will make recommendations on campaign strategies, appropriate tagging solutions based on campaign objectives, reporting schedules, optimization recommendations and implementation with the media planning/buying associates. The position is located at MNI’s Stamford, CT headquarters.

The Digital Media Analyst’s responsibilities include, but are not limited to:
§ Pre-sale and post-sale consultation with reps, planners and account contacts on reporting metrics based on client objectives
§ Recommendation of appropriate tagging strategy based on campaign objectives
§ Set up of campaign reporting schedules based on strategy and flight
§ Monitor campaign delivery through DoubleClick. Pointroll, Spongecell etc.
§ Timely delivery of campaign performance reports with strategic analysis
§ Optimization recommendations and backup rationale
§ Sell through optimization strategy with account team
§ Implement optimization strategy with the media planning/buying team
§ Post campaign analysis

This position requires a bachelor’s degree and 3 to 4 years digital media experience. Expert proficiency in Microsoft Excel is a must. Thorough knowledge of ad serving and their reporting functionality is desired.

Please apply using the following link:

http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM, 126562BR