Copywriter / Senior Integrated Account Director – Allure September 14, 2011
Allure is searching for a talented Copywriter / Senior Integrated Account Director. This is a unique position that requires writing, editing, marketing and promotional skills as well as aptitude for learning about digital, sales and marketing capabilities.
Specific Responsibilities Include:
COPY
· Conceptualize, pitch, manage and write all custom creative and Allure brand advertising featured within Allure and on AllureAccess.com
· Work closely with art department on tone and direction of graphics to ensure all materials are on brand
· Blog: plan, write, and publish the promotional Shop Talk
· Brainstorm, write and co-manage creation of sales collateral including email blasts, invitations, event materials, etc.
· Edit marketing presentations
· Speech-writing a plus
PROPOSALS
· Develop multi-platform client specific marketing and promotional programs in response to RFP’s
· Collaborate with sales staff to write and edit customize client-specific presentations
· Present existing marketing programs and customized concepts at client meetings and on calls with the sales staff
· Manage and execute all elements of activated 360 programs
· Package research data to strengthen and support business proposals
· Work closely with the sales team to bolster growth on designated category task
· Create/update presentations, sell sheets, mailers and other tools to support advertising sale efforts across a variety of categories
Qualifications:
· 5-7+ years magazine marketing experience
· Creative thinker with excellent strategizing skills
· Superior writing and editing skills
· Strong communication and presentation skills
· Experience with multi-platform marketing programs that include print, digital, event, promotional, and retail extensions
· Experience within the beauty/fashion industry is preferred
Apply directly:
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