Assoc Mktg Mgr, Family Circle September 20, 2011

Filed under: Jobs in NYC — sam roloff @ 5:24 pm

All applicants should apply online at https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=3597&CurrentPage=2

Job Summary: Work closely with the Strategic Marketing Director to support the Family Circle sales team with merchandising activities that include writing proposals and executing added value programs. Additionally, the Associate Marketing Manager is responsible for developing promotional programs, sales materials, client mailings, events, and sales premiums. The role requires strong writing skills, creative thinking and the ability to multi-task, meet tight deadlines and work with internal and external clients.

Essential Job Functions

40% – RFPs: Responsible for writing and implementing merchandising and marketing proposals for the Family Circle brand. Also includes researching added-value opportunities, developing marketing partnerships, creating comps and collaborating with other Meredith departments (digital, broadcast, database, other print titles etc.)
30% – Merchandising Execution: Manage in-magazine and online promotional pages, which includes a monthly e-newsletter, by working with the sales staff, production departments and clients. Must adhere to timelines and deadlines to ensure that materials are created/posted in a timely fashion. Includes custom merchandising programs such as advertorials, sweepstakes, sampling, and events.
15% – Sales Materials: Assist in writing promotional sell sheets, media kit sheets, email blasts, rate cards and client mailings.
10% – Event Management: Coordinate and execute magazine events for the brand and clients, including national sales meetings. Responsibilities include: researching venues and vendors; negotiating contracts; collaborating with management and overseeing all elements of the event onsite.
5% – General Marketing Department Coordination: Assist with administrative duties within the department including scheduling meetings, ordering office supplies, researching and developing premiums and organizing the promotion closet. Job Requirements: Minimum Qualifications:
All must be met to be considered.

Education:
Bachelor’s degree in Marketing or related field, or equivalent training and/or experience.

Experience:
At least 2-3 years
Specific Knowledge, Skills and Abilities:
Must possess excellent interpersonal and follow-through skills.
Must possess strong copywriting skills.
Knowledge of media/magazine marketing.
Strong strategic thinking and resourcefulness required.
Proficiency with Microsoft Office applications including Word, Excel and PowerPoint.
Basic knowledge of digital and social media.
Knowledge of syndicated research (MRI, PIB, ABC) preferred.
Must be able to work in a fast-paced, deadline oriented environment; multi-tasker; good visual acuity
Employment Status: Full Time
City: New York
State: New York


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