Integrated Marketing Manager – W September 20, 2011
W is looking for an Integrated Marketing Manager responsible for creating and executing integrated marketing/merchandising programs for Prestige and Mass Beauty, International and American Fashion, among other categories.
Specific duties include:
· Collaboration with the sales staff and across departments (digital, events and art) to ideate and execute customized programs/events for advertisers
· Write and design custom presentations/proposals
· Produce and execute custom merchandising events and programs for your accounts
· Manage non-event marketing programs for your accounts (eg, mailings, advertorials, email blasts, online, etc.)
· Attend sales calls to develop and sell programs
· Manage budgets for your programs and accounts
Skills:
· 4+ years of experience, preferably in magazine sales/marketing and fashion industry
· Strong project management/leadership skills
· Strong skill set in writing, editing, conceptualizing, idea creation, organization and communication is essential to excel in this position
· Background in event execution preferred
· Proficiency with Microsoft Word, Excel and Powerpoint
· An understanding of the editorial product and fashion industry are also highly recommended for this position
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