Company: The Reader’s Digest Association

Position Title: Senior Integrated Marketing Manager

Reporting Relationship: reports to Integrated Marketing Director, Every Day with Rachael Ray

Location: New York, New York

Job Description:

The ideal candidate will be able to work with our nationwide advertising sales staff to attract, maintain and increase advertising revenue across a variety of categories. This position will also be responsible for the execution of multi-advertiser added-value programs. The ideal candidate will have a passion for Food and Entertaining and be interested in gaining both traditional and digital marketing experience.

Responsibilities include:

• Idea generation and proposal writing for assigned categories
• Create added-value programs for assigned categories (seasonal promotions, research, events, in-store offerings, etc.)
• Oversee fulfillment of merchandising and promotions for assigned categories in a detailed manner
• Participation in sales calls to bring programs and ideas to life for advertisers
• Manage execution of multi-advertiser programs as assigned
• Create or manage creation of wrap-up documents for assigned clients and programs
• Prepare and work within established budget guidelines and manage costs for all projects
• Act as brand ambassador within Marketing department (and externally as needed)

Qualifications:

• Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Ability to effectively communicate with the sales team and clients, as well as with managers and colleagues
• Familiarity and use of research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Strategic thinker with both energy and passion for the brand
• Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
• Requires 5+ years of magazine marketing or agency experience
• Proficiency in PowerPoint, Word, Excel and the Internet.
• Candidates must have a balance of strategic and creative ability, strong interpersonal skills and experience formulating and implementing idea-selling initiatives.
• Some travel and flexible schedule required.

To apply for this position please visit our career website www.rda.com/career and reference job number 4807 or use the following link

https://readersdigest.silkroad.com/epostings/index.cfm?fuseaction=app.jobinfo&jobid=209408&company_id=15964&version=5&source=ONLINE&JobOwner=992355&startflag=1