Integrated Marketing Manager – Essence October 5, 2011

Filed under: Jobs in NYC — sam roloff @ 7:03 pm

Responsibilities:

  • Conceptualize and write integrated marketing and digital only proposals in response to advertiser RFPs
  • Collaborate with sales team and cross departments (digital, events and creative services) to ideate and develop “big idea” concepts for advertisers
  • Attend client calls with sales team to present marketing concepts
  • Execute advertiser marketing programs (i.e. advertorials, events, retail promotions, gift-with-purchase/sweepstakes, sampling programs, mailings, etc.)
  • Provide sponsor management support for signature ESSENCE events
  • Manage budgets for program executions


REQUIREMENTS:
· Minimum 4+ years publishing experience required.

· Strong skill set in writing, conceptualizing, idea creation, organization and communication

· Understanding of the online advertising space and social media is important

· Candidates must have a balance of strategic and creative ability, strong interpersonal and client skills and be able to juggle multiple projects simultaneously.

· Must be proficient in Microsoft Outlook, Word, Excel, and PowerPoint for PC.

To apply, please send all resumes to rohanna_thomas@timeinc.com


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