Position Summary

Description:

Provide Meredith magazine brand with strategic research leadership and consultation. Manage research needs for magazine marketing and advertising sales teams. Individual will be the lead research advocate for the brand and the main contact for all research discussions regarding brand positioning and strategy.

Specific responsibilities include: recommending research solutions for advertising challenges, developing research concepts and strategies based on goals and objectives, recommending methodologies, managing vendor relations and ensuring projects are executed within budget. Responsibilities entail project management and execution of advertising accountability initiatives, usage of Meredith Reader Panel to assess consumer behavior, reader insights and engagement metrics.

This position is part of the Brand Strategy Group, Advertising Research, a growing segment of the Meredith Research Solutions Department. The Research Manager will work in conjunction the Associate Research Director, Brand Strategy, in setting goals and strategic planning regarding brand support.

Education/

Experience:

BA/BS required. To qualify you must have a minimum of 3-5 years experience in primary and syndicated research design, analysis and reporting, project management; Prior experience in print media research, advertising/media planning or vendor/supplier a must

Skills and Abilities:

Requires strong written and verbal communication skills; strategic thinker with developed analytical skills,Proficiency in analyzing data, interpreting results and communicating findings, fundamental understanding of both qualitative/quantitative research methodologies. Should be comfortable interfacing with staff and clients.