Integrated Marketing Manager – Entertainment Weekly October 20, 2011

Filed under: Jobs in NYC — sam roloff @ 5:58 pm

The Integrated Marketing Manager supports our nationwide advertising sales staff to find solutions-based ways to grow print and online advertising revenue.

Responsibilities include:
• Developing creative integrated marketing solutions and added value programs that provide advertisers with tailored customization and achieve return on objective. These programs may include custom print, online, event or research components.
• Conception and development of new programs and partnerships
• Idea generation and proposal writing for a variety of categories including Telecomm, Finance, Home Entertainment, and Pharma
• Development of sell sheets and other sales collateral to effectively communicate program concept and requirements
• Execution of a program once it is bought ensuring that the client’s brand, our brand and the program are properly represented. Creating detailed timelines and budgets and managing those throughout the execution are important.

Qualifications:
• Passion for entertainment and pop culture
• Creative writer with ability to correct, rewrite and revise one’s own work and the work of others to create a compelling and persuasive final product
• Keen attention to detail
• Extremely comfortable in a deadline oriented role
• Familiarity and use of syndicated research (MRI, VISTA, etc), partnerships, promotions and more to effectively engage advertisers in a particular category
• Team player with a “can-do” attitude
• Ability to work effectively with sales, marketing, clients, art, corporate, and vendors in a collaborative way
• Candidates must have a balance of strategic and creative ability

To apply, please send all resumes to randi_weintraub@timeinc.com


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