Senior Marketing Manager – Women’s Health October 24, 2011

Filed under: Jobs in NYC — sam roloff @ 7:57 pm

Rodale is seeking a Senior  Marketing Manager to work in our New York-based Marketing Department for  Women’s Health. The overall goal of this individual is to write merchandising  proposals and marketing presentations that will help attract, maintain and  increase both print and digital advertising business across a variety of  categories.

Responsibilities include:

· Develop client  specific concepts and programs to drive incremental print, digital and/or  sponsorship revenue · Write merchandising proposals, marketing presentations  and sales materials for category specific clients · Act as partner with sales  reps to develop sales strategy and drive category growth · Participate in  brainstorming sessions with sales and account management teams to answer RFP’s  · Meet with clients as needed to present proposals and/or discuss added-value  and marketing concepts and requirements · Spearhead the execution of all  aspects of individual client programs (e.g. digital extensions, events,  sponsorships, mailing, samplings, etc.) · Maintain a big-picture outlook to  help create and sell multi-advertiser and platform programs within assigned  categories · Prepare program summaries upon completion of executed activities  · Work within established budget guidelines and manage costs for all projects  · Manage production schedules for projects and produce excellent work within a  deadline-oriented department

Requirements · College degree (required)  · 4-5 years integrated industry or related experience · Proven ability to  identify, develop, sell and execute results-oriented programs · Close  attention to detail and ability to manage multiple projects and priorities in  a high-volume, fast-paced work environment · High energy with strong written  and verbal communication skills · Polished presentation skills · Awareness of  current culture as it relates to the brands and relevant promotional  opportunities · Ability to work independently and within a team setting ·  Excellent working knowledge of Excel, Word and PowerPoint and the Internet

We are proud to be an EEO/AA employer M/F/D/V.

Sens resumes to:

Alli.Scheinerman@rodale.com


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