Job Title: Sr Marketing Mgr, Parents
Requisition #: PUBL3662
Department: Parenthood Grp Marketing

All applicants should apply online at https://www.meredith.apply2jobs.com/ProfExt/index.cfm?fuseaction=mExternal.showJob&RID=3662&CurrentPage=5

Job Summary: The Sr. Marketing Mgr manages the day-to-day marketing, promotion and merchandising activity in the Meredith Parents Network Marketing department around MPN’s print, digital and additional brand assets. This position oversees the creation, development and management of proposals, revenue generating marketing strategies/out-of-the-box advertiser solutions, merchandising opportunities and marketing partnerships.

The Senior Marketing Manager works closely with other Marketing team members as well as internal Meredith colleagues and external agencies/clients/vendors to create, write and pitch integrated marketing proposals, and execute sold programs.

This position creates copy and collaborates with the Marketing Director and Creative Director to develop and write strategic sales presentations and media kit materials.

The Senior Marketing Manager manages current signature programs/events and develops new programs that best support and enhance the MPN brands.

This person also has the opportunity to become further involved in the Meredith digital landscape, as well as research initiatives.

Essential Job Functions

60% – Creates, develops and manages proposals around our print, digital and related brand assets, and executes sold programs.
15% – Manages and develops signature programs/promotions/events.
15% – Works closely with Marketing Director to develop strategic sales presentations to help support the MPN, American Baby and/or Parents brand stories. Creates copy and collaborates with art department and Marketing Director to develop sales and media kit materials.
5% – Works with Marketing Director to develop strategic marketing alliances to help drive sales and revenue
5% – Attends Sales Calls to pitch integrated marketing solutions and /or promotional programs/ideas

Job Requirements: Minimum Qualifications:
All must be met to be considered.

Education:
Bachelor’s degree in Marketing or a related field, or equivalent training and/or experience

Experience:
Six to eight years of magazine promotion/merchandising experience and prior experience in all aspects of merchandising and sales promotion
Specific Knowledge, Skills and Abilities:
Proficiency in all Microsoft programs necessary
Must be a creative and strategic thinker with the ability to develop customer-focused merchandising programs
Excellent verbal and written communication skills
Strong business and promotional copywriting skills
Strong project management skills
Ability to work well with sales and marketing staff, other internal departments, clients and outside vendors
Ability to manage multiple projects simultaneously and meet deadlines
Must be highly organized with attention to detail
Ability to work in a team-oriented, fast-paced environment
Research experience helpful
Strong business writing, project management, and communication skills
Ability to demonstrate a high level of creativity and team spirit
Online experience not necessary but is also a plus

Employment Status: Full Time
City: New York
State: New York
% Travel Required: Up to 10%
Relocation Reimbursement: No