Senior Manager, Integrated Marketing – TIME November 18, 2011

Filed under: Jobs in NYC — sam roloff @ 8:12 pm

With an eye on client goals and objectives, you will conceive and develop creative marketing solutions that leverage the full TIME portfolio of print, digital, mobile, social media, tablet and experiential (thought-leader and consumer events) as well as third-party partnerships and custom content.

ÿ Generate “big ideas,” targeted concepts and smart, integrated platforms by collaborating and brainstorming with sales, marketing, creative services, editorial, digital, research, custom content, corporate, events, outside vendors, and, where appropriate, colleagues from other Time Inc. titles and brands (i.e. Fortune, CNN, CNNMoney.com, and more)
ÿ Develop and write compelling, strategic proposals for a broad array of advertisers that effectively communicate program concepts, benefits and requirements
ÿ Create smart added-value programs that provide advertisers impact, engagement, awareness and return on objective – programs may include custom print, online, event and/or research components
ÿ Attend client sales calls to present marketing and added-value programs as needed
ÿ Execute programs upon activation, ensuring proper representation of client and TIME brands
o Create and manage detailed timelines, budgets, ensure legal compliance
ÿ Build relationships with third-party organizations and vendors to enhance TIME’s arsenal of smart marketing programs
ÿ Develop expertise in one or more advertising categories (fashion, beauty & luxury experience preferred), including a full understanding of the competitive landscape in each respective category
ÿ Track competitive set marketing activity, positioning and events in relevant categories

Requirements / Qualifications:
ÿ Passion for news, politics, culture, science, environment
ÿ Enthusiastic, energetic, focused individual, highly detail oriented and able to thrive in deadline-driven environment
ÿ Exceptional proposal writing, presentation and interpersonal skills
ÿ Extensive background generating and executing multi-platform, integrated programs
ÿ Strong project management and leadership skills, and a balance of strategic and creative ability
ÿ Experience in and knowledge of digital marketing and social media
ÿ Familiarity with print and online research (e.g., MRI, MMR, @plan, comScore, etc.); proficiency in PowerPoint and Excel
ÿ BA or equivalent, plus minimum 4 years of related media/magazine marketing or agency experience

To apply, please send all resumes to randi_weintraub@timeinc.com


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