The Senior Manager, Integrated Marketing plays an integral role in developing the sales, marketing and promotion strategies for the PEOPLE Group including PEOPLE, PEOPLE.com, and Style Watch. The Senior Manager will collaborate with both print and digital sales on select advertising categories. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution.

Primary Responsibilities:

• Idea generation and program development: Work with sales and marketing colleagues to develop integrated opportunities across print, digital, mobile, event, retail and more to maximize advertising partnerships

• Presentation Writing: Work with multiple departments (i.e. strategic research, creative services and events) to create compelling proposals, presentations, marketing concepts and/or positioning

• Program Management: Responsible for managing all aspects of assigned category and custom marketing programs, events and promotions from conception through implementation

• Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

• Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

• Management: Oversee and manage Integrated Marketing Associate

Qualifications:
• Bachelor’s degree required, minimum 7-8 years marketing experience, preferably in media/advertising. Digital experience is required.

• Team player, self-starter who is also extremely innovative, professional and resourceful

• Must have strong creative skills and extensive experience in developing compelling integrated marketing programs

• Knowledge of advertising sales, digital media and related research (MRI, PIB, @Plan, etc.)

• Strong writing skills required
To apply, please send all resumes to randi_weintraub@timeinc.com