Integrated Marketing Manager – The Atlantic November 21, 2011

Filed under: Jobs in NYC — sam roloff @ 7:48 pm

Integrated Marketing Manager

The Atlantic

New York, New York

About the company:

The Atlantic, deemed by AdAge “an ultra-modern, multi-platform juggernaut,” has been one of the true success stories of the digital age. A brand with unmatched history reinvigorated with the grit and vision of new leadership, The Atlantic has defined what it means for a magazine to thrive in the digital space. And its award-winning content continues to shine. Penned by the smartest, most-provocative journalists in the country, it consistently defines the national conversation and attracts the most important readers in the country.

About the role:

The marketing manager will join a small but fast-paced marketing team with a scrappy attitude and a love for the creative process. He/she will play an integral role in developing and executing marketing strategies, promotions, and programs for The Atlantic magazine and TheAtlantic.com. The position combines core big idea/platform creation, proposal writing, and program execution. The position will report to the Associate Publisher of Marketing.


Responsibilities Include:

  • Develop innovative, market-leading ideas and write proposals for current and prospective advertisers that could include print, online, social media, mobile, app, and emerging media elements that leverage editorial, custom content and external partnership opportunities
  • Successfully manage integrated programs that could include rich media, original video content, events, mobile, social media and print components from activation to recap
  • Create and manage program timelines and budgets
  • Manage all social media for marketing initiatives (Twitter, Facebook, newsletter) including scheduling, trafficking, client approvals and writing copy

Qualifications of the Ideal Candidate Include:

  • Exceptional writing skills coupled with a creative, out-of-the-box mind
  • Knowledge of and passion for digital media space
  • 2+ years of related experience (digital/social experience preferred)
  • Strong analytics and real-time judgment with maturity, poise and “grace under pressure”
  • Strong organizational skills
  • Ability to work closely with a variety of internal constituencies, as well as interface with clients and other external colleagues (e.g., vendors, agency contacts, etc.)
  • Graphic design and web design (basic HTML) skills and some familiarity with relevant design software a plus (PhotoShop, DreamWeaver or InDesign, etc)
  • Outstanding record of academic and professional achievement
  • Bachelor’s degree

To learn more and apply online, please visit www.atlanticmediacompany.com.

The Atlantic Media Company is an Equal Opportunity Employer.


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