Manager, Consumer Marketing Strategic Planning, All You & This Old House December 13, 2011

Filed under: Jobs in NYC — sam roloff @ 5:31 pm

Reports to: Director, Consumer Marketing Strategic Planning, Lifestyle Group

Time Inc., a Time Warner company, is a world class branded content company, engaging more than 138 million consumers monthly; whenever, however, and wherever they are. With 22 magazines and 26 web sites in the U.S., it is the country’s largest consumer publisher. Time Inc. Consumer Marketing builds on these brands’ connections with consumers across multiple platforms with an emphasis on innovation and results.

Time Inc. Consumer Marketing, the industry leader, develops, retains and grows our audience across all of our world-class brands and platforms. Specifically, the Consumer Marketing group is responsible for revenues and profits of all magazines, web sites, and digital products at Time Inc., as well as driving audiences, which directly impacts our relationship with advertisers. The group creates compelling marketing campaigns that keep our readers engaged with our brands and develops exciting partnership opportunities with external companies and agencies to help drive traffic.

All You speaks directly to value-minded women helping them to live well for less in every area of their life. In every issue of ALL YOU magazine and throughout AllYou.com, ALL YOU focuses on realistic and affordable ideas. Budget-friendly recipes. Candid health information. Smart shopping strategies. High-value coupons on products you regularly use. All You is sold on newsstands exclusively at Walmart stores nationwide and via subscription. Every month, All You reaches over 6.5 million value-driven shoppers in print and over 1.3 million on AllYou.com.
This Old House guides homeowners through the entire journey of home transformation, giving them the inspiration, information and instruction they need to take on any project and succeed. This Old House is a Multimedia content provider and reaches over 5.6 million readers in print and 2.2 million on thisoldhouse.com.

Responsibilities include:
• Serve as internal expert and primary contact for the brands’ circulation strategic planning, including circulation base and financial planning

• Manage communication of circulation base and financial information with senior management, including the Marketing Directors/VPs, General Managers, Publishers, Ad Sales & their teams for the brands

• Provide insights into internal and competitive data trends to inform business decisions

• Manage the circulation levels, including analysis, reforecasting, and communication of findings (both financial and guaranteed base levels/composition), which requires collaborative relationships with brand marketers to understand the sources & dynamics of subscription and single copy levels

• Manage the annual budget process, including managing the calendar, deliverables, and presentation to senior management

Qualifications

• Bachelor’s degree and 3-5 years experience in media finance, consumer marketing and/or financial or data analytics

• Knowledge of and some practical experience with financial reporting

• Experience in and comfort level with manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools

• Strong Excel skills a must

• Must be confident and articulate, with ability to present analytics and reports in a clear, effective and dynamic manner to senior management as needed

• Excellent organizational skills, strong attention to detail, and ability to effectively manage projects supporting multiple brands and constituents

• Strong analytical ability, critical thinking and proactive problem solving skills

• Must be a self-starter, able to work independently and in team environment

• Must be accountable & willing to own all aspects of the brands’ circulation data

Please apply using the following link:
http://www.timewarner.com/corp/careers/jobtools_us/search_tp.html?partnerid=391&siteid=5161&codes=NWOM,127544BR


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