Media Integrated Marketing Coordinator – PGOA Media (American Profile, Relish and Spry) December 14, 2011
Overall scope of position:
Under the direction of the SVP of Marketing, coordinate and traffic Marketing
Department projects and aspects of projects including proposals, events,
sales materials and communications. Manage select projects start to finish.
Primary responsibilities:
Coordinating and executing proposals, in part or entirely, as assigned by
Marketing project managers
• Compose proposals and manage all aspects of assigned RFPs, meeting
deadlines and matching project criteria
• Research and traffic aspects and elements of proposals, internally and
externally (to clients, partners and suppliers)
• Track program progress and prepare final reports for internal use and for clients
Coordinate the successful execution of digital programs
• Work closely with the sales planner to insure that all goals are met, traffic
information internally
• Coordinate/manage online promo pages and select digital advertiser programs
– Process invoices and IOs. Work with SVP to monitor marketing budget
– Update monthly digital research reports
– Traffic marketing department projects and communications
– Manage marketing department project library
– General coordination and assistant duties which may include online research,
vendor selection and coordination, event execution tasks, client
communications and document handling.
Essential skills:
• Ability to take direction and apply original thinking toward successful
execution of assigned work
• Good writing and communication skills
• Strong organizational skills with flawless attention to detail
• Facility understanding and applying standard research tools (comScore, MRI,
Google Analytics, etc.)
• Facility with standard department software: Word/Pages, PowerPoint/
Keynote, Excel, Acrobat
1-2 years magazine marketing, media, agency or public relations experience.
Reports to the SVP Marketing
Respond to Peggy Bosco (pbosco@pgoamedia.com)
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