The Company:

Time Inc., a Time Warner company, is the largest magazine publisher in the U.S. and a leading publisher in the U.K. and Mexico. Time Inc.’s popular brands and successful franchises extend to online, television, satellite radio, mobile devices, events and branded products.
Time Inc.’s web sites attract more than 51 million unique visitors each month and serve close to 1.5 billion page views each month. Time Inc.’s digital properties are among the top 20 largest media properties online, and have experienced great success in the past year with digital products for mobile and tablet platforms.
Over 105 million consumers read Time Inc.’s magazines every month, making Time Inc. the largest magazine publisher in the U.S. in revenue, ad share, and total audience The company publishes 22 magazines in the U.S., including Time, People, Sports Illustrated, InStyle, Real Simple, Fortune, Essence, and Cooking Light, all of which are the #1 brands in their categories.

Time/Warner Retail Sales & Marketing (T/WR) is a wholly owned subsidiary of Time Inc., the publishing division of the world’s largest media company, Time Warner. T/WR is responsible for the sales, marketing, and distribution of publishing and media products sold in retail outlets throughout the United States and Canada. These products include the magazines, books, and associated consumer goods that are produced by Time Inc. and T/WR client publishers. A few of the many iconic brands that T/WR represents include: People and US Weekly magazines, TIME, Sports Illustrated, Martha Stewart Living, Better Homes and Gardens, Rolling Stone and National Geographic.

The Position:

Reporting to the President and Chief Executive Officer of Time Inc.’s Time Warner Retail Division, the Vice President, Customer Marketing will have responsibility for accomplishing company-wide goals relating to Customer Marketing and Consumer Activation and the development of new marketing platforms to drive magazine retail sales. This is a mission-critical role for Time Warner Retail and for Time Consumer Marketing; this year alone, customer activation programs have added close to 110K units of sale per week. This Vice President will have access to extensive resources for research and also can and should marshal a vast array of internal resources. He/She and will have the ability to grow a team as business needs grow. The scope of responsibility bridges across strategic, sales as well as tactical areas.

Roles and Responsibilities:

• Develop and implement long term strategic plans/relationships. Grow and develop existing strategic plans and relationships.
• Develop in-the-moment tactics
• Gain a solid understanding and then command of magazine distribution on the Newsstand and understand what can be executed at retail.
• Working with Integrated Marketing to prepare multiple retailer presentations on promotion ideas to help drive higher category sales, increase basket size and differentiate the customer experience in store
• Reporting/presenting on Newsstand Channel updates
• Educate T/WR Sales HQ team and Marketing teams to better understand all promotions that are running at retail.
• Will work with retail partners across all customer activation channels to realize continued growth
• Attend several key trade/industry meetings on behalf of TW/R

The Person:

The ideal candidate will have a proven background in a consumer-focused industry, including some established relationships with various CPG, Manufacturing and or Mass Retail companies. They will have a command of mechanics related to in store retail promotions. She/He will have quantitative strengths and creative abilities; and must be comfortable and experienced both in management and day to day tactical execution. They will be a team player who can operate in a complex, multi-faceted business with excellent presentation skills. Overall, experience working with media/entertainment industry, travel, shopping/or consumer product influencers preferred. The right candidate will be adept at using insight-driven marketing and merchandising initiatives to satisfy the needs of targeted shoppers as well as optimize business results.
To be truly successful in such a dynamic and impactful role you should possess a natural curiosity and be able to deal with stakeholders at all levels with confidence.

Education:

Bachelors degree, MBA a plus.

Equal Employment Opportunity:

Time Inc. is proud to be an equal opportunity/affirmative action employer. We are committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce.

Please send resume to Stacey_olive@timeinc.com