Based on category assignments, the integrated marketing manager will collaborate with the print and online sales teams and will play an integral role in developing marketing strategies, promotions and programs for the Cooking Light brand. The position combines creative “big” idea/platform creation, partnership development, presentation skills and program execution to leverage the Cooking Light brand as a vital media partner. The Integrated Marketing Manager must be an enthusiastic creative thinker and team player who is resourceful, detail-oriented and able to thrive in a fast-paced environment.

Responsibilities:
– Integrated idea generation and program development: Develop integrated opportunities including print, digital, event, retail and more to maximize advertising partnerships and demonstrate ROI

– Category development: Support the Integrated Marketing Director in the development of category-specific strategies including competitive landscape/sales opportunities

– Presentation development and execution: Work with various departments (i.e. business insights, creative services and sales) to create compelling proposals, presentations, marketing concepts and/or positioning

– Client Meetings: Accompany sales reps and/or marketing management on sales calls to present marketing platforms and client-specific opportunities

– Project management: Responsible for managing the daily workflow process including the prioritizing of presentations and follow-up on all materials delivered to sales partners

– Program Management: Accountable for managing all aspects of custom marketing programs from conception through implementation and/or fulfillment

Qualifications:
The ideal candidate will be a proactive, smart, strategic, flexible, organized, creative partner who has:
– Strong program development and management skills including a collaborative approach to partnering with team members, advertising clients and vendors

– Exceptional proposal writing and presentation skills with a background generating multi-platform, integrated programs

– A bachelors degree with a minimum of 5 years marketing experience, preferably in magazine sales/marketing including a minimum of 2 years digital media marketing experience (experience in epicurean category a plus)

– The ability to Travel

To apply, please send all resumes to randi_weintraub@timeinc.com