Senior Digital Marketing Manager – InStyle January 23, 2012

Filed under: Jobs in NYC — sam roloff @ 11:10 pm

Representing a diverse portfolio of products including InStyle.com, StyleFind.com, InStyle mobile, iPad Applications and social media platforms, the InStyle Digital Marketing Team – in partnership with Integrated Marketing – brings these products to life in unique, engaging and custom ways for advertising partners and consumers alike.

Job Description:
Responsible for driving ad sales revenue through the proactive and advertiser-specific development of digital advertising solutions that support advertiser objectives and enhance audience value across InStyle.com. Lead in pre and post-sale management of custom solutions and coordinate efforts with the production team.

Key Responsibilities:
• Lead pre- and post-sale management of custom advertiser solutions within beauty, jewelry/luxury, automotive, and consumer electronics categories
• Develop custom pitch proposals within aforementioned categories
• Create simple mockups for proposals
• Work with integrated marketing to develop marketing programs across the brand
• Work with other Time Inc. titles to develop integrated, cross-brand concepts
• Implement solutions post-sale in conjunction with production team
• Capture category needs and proactively identify new digital opportunities that leverage edit, product and external vendor capabilities
• Attend and represent team at internal and external meetings
• Oversee development of recaps/case studies post sale

Specific Attributes:
• At least 6 years of successful digital marketing and sales/support experience
• Experience working with print sales/marketing teams to create effective integrated programs
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent post sale account management skills
• Excellent interpersonal skills; able to navigate matrixed environment
• Strong presentation skills; comfortable presenting to senior advertising partners
• Highly detail-oriented
• Flexible and able to adapt to change within an evolving and small digital group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, SnagIt, Word and Excel
To apply, please send all resumes to randi_weintraub@timeinc.com


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