Senior Manager, Integrated Marketing for Fairchild Fashion Media January 26, 2012

Filed under: Jobs in NYC — sam roloff @ 6:08 pm

We are seeking a Senior Manager, Integrated Marketing for Fairchild Fashion Media which includes a print (Women’s Wear Daily – WWD, Style.com/Print, Footwear News), digital (Style.com, WWD.com), conference, trade show and book division.

Ideal candidate will have a passion for fashion, a brain for business, a flair for creativity and a love of writing.

The Senior Manager will be responsible for creation of single-advertiser integrated marketing programs including:

  • Leading creative brainstorm sessions to conceptualize ‘big idea’ revenue-generating programs
  • Crafting presentations and pitching to client with seller
  • Project management including execution/production of sold programs (print, digital, event, social media, etc.)
  • Interest in and knowledge about new technologies and vendors (mobile, live stream, high-impact digital units, ecommerce, social media)
  • Developing relevant partnerships
  • Resourceful researching skills
  • Creating promotional plans for key initiatives
  • Managing budgets, timelines, etc.
  • Interface regularly with sales, digital sales planners, art department, events and brand marketing
  • Reports to Director of Integrated Marketing /Special Projects

Requirements:

· Minimum of 5-7 years marketing experience

· Experience working in both digital and print mediums

· Ability to work in fast-paced dynamic environment

· Team player who is willing/able to step up to the plate

· Proficiency in Powerpoint, Microsoft Word, Excel

Interested candidates please forward your resume to:

danielle_mcmurray@fairchildfashion.com


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