Senior Marketing Manager – Rodale February 9, 2012

Filed under: Jobs in NYC — sam roloff @ 11:36 pm

Rodale Inc. is seeking a Senior Marketing Manager to join the Corporate NY team. This position reports to the Integrated Marketing Director. The overall goal of the Senior Marketing Manager is to attract, maintain and increase advertising revenue from a multi-range of categories for Rodale’s largest accounts (both print and online) through marketing programs. This individual will work closely with individual Rodale brand management teams, sales staffs and marketing staffs to effectively utilize Rodale brand assets.

Responsibilities include:

– Conceive ideas, craft integrated proposals, and present concepts to top Rodale advertising clients – Create proposals in response to RFPs and proactively develop programs for potential advertisers – Develop new programs, including researching budgets, producing timelines, identifying and working with partners and implementation of sold program – Manage day-to-day marketing needs of corporate digital sales team – Track program progress and prepare final reports for internal use and for clients – Create and produce sales materials at the direction Integrated Marketing Director – Manage outside vendors, freelancers and production teams

Ideal candidate will possess:

– College degree required – 6+ years of marketing experience, plus strong digital and integrated experience – Very strong writing and presentation skills – Strong organizational skills with attention to detail – Facility with standard department software: Word, PowerPoint, Excel, Acrobat – Detail oriented, organized and ability to manage multiple projects and priorities

We are proud to be an EEO/AA employer M/F/D/V.

If you are interested, please apply directly to www.rodaleinc.com <http://www.rodaleinc.com> .


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