Red Carpet. Sexiest Man Alive. World’s Most Beautiful. These are
just a few of the iconic franchises that define PEOPLE and attract
advertisers and consumers to engage with the brand. Representing a
diverse portfolio of products and platforms including PEOPLE.com,
PEOPLEStyleWatch.com, PEOPLEPets.com, CelebrityBabyBlog.com, PEOPLE TV,
mobile, iPhone and social media platforms, the PEOPLE Digital
Marketing Team – in partnership with Integrated Marketing – brings
these products to life in unique, engaging and custom ways for
advertising partners and consumers alike.

Description:
Responsible for driving ad sales revenue through the proactive and
advertiser-specific development of custom digital advertising
solutions that support advertiser objectives and enhance audience
value across the PEOPLE Digital Group. Lead in post-sale management
of custom solutions, report to and work hand in hand with Digital
Marketing Manager on development and reporting on custom digital
marketing solutions.

Key Responsibilities:
• Support manager in development of pre-sale pitches and
proposals within assigned categories. Also includes working
independently on proposals with Managers guidance to meet demand,
as needed
• Lead in post-sale build and management of all custom digital
advertiser campaigns with edit, product, legal and vendor partners
• Work closely with Ad Operations to successfully traffic,
launch, track and manage custom digital executions
• Along with Manager, serve as product marketing expert for
assigned specials – work with Digital Marketing Management to
refresh and develop marketing materials as needed
• Support manager in identifying and developing new
category specific needs that leverage internal product, edit and
external vendor capabilities
• Support manager in ongoing competitive site analysis and
quarterly capability reviews — ad sizes, custom opps, new content
areas
• Attend and represent team at internal and external meetings
• Develop case studies/recaps as needed

Specific Attributes:
• At least 3 years of successful digital marketing and
sales/support experience
• Strong understanding of digital production including:
• Comprehensive knowledge of various online advertising
platforms, creative executions and adserving technologies
• Creative and strategic thinker
• Excellent proposal and written communication skills
• Excellent interpersonal skills; able to navigate matrixed
environment
• Strong presentation skills; comfortable presenting to
internally to small and large groups
• Highly detail-oriented
• Flexible and able to adapt to change within newly evolving
group
• Able to juggle and prioritize multiple projects
• Working knowledge and ability to interpret online metrics
and research tools (i.e. comScore, @plan, Omniture)
• Strong time management and organizational skills
• Must be proficient in PowerPoint, Word and Excel
• Integrated marketing experience a plus

To apply, please send all resumes to christine_powell@timeinc.com

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